This forum discusses ideas and solutions that address issues concerning brands, businesses and the social environ that we live in. Ideas and opinions by Lucid Counsel & Design are logical conclusions born out of simple reading and analyses of the social evolution and the ethos of the markets we address. For those who value lucid dreams; not for the near-sighted by far!
Thursday, May 17, 2012
Return to Happiness - Brand Wagon 2012
Thursday, August 11, 2011
Ride the Surf - New Dot Com Ideas and Opportunities NOT for the near-sighted!
Friday, May 20, 2011
Join Media protest - Mid-Day Journo 'Akela' 's unjust arrest under OSA Act 4 exposg RPF lapses
IN what can be construed as an assault on the freedom of the press, MiD DAY reporter Tarakant Dwivedi, better known as Akela, has been put behind bars by the CST Government Railway Police (GRP) for exposing the poor condition in which hi-tech weapons procured after the 26/11 attack were being kept by the railway security forces.
The article published in Mumbai Mirror ('Leaks in CST armoury put new anti-terror arms under threat', June 28, 2010), where Akela used to work before joining MiD DAY, stated that all the new arms and ammunition were stored in a dank, decrepit room, where water was dripping from the roof and damaging them.
Akela, a veteran journalist with more than 15 years of experience under his belt, had reported on the issue in public interest and the article had shaken the railway security forces out of their slumber and had even resulted in the transfers of a few senior officials.
Clearly, however, this article, and others before it, rubbed some officials in high places the wrong way, for one Pradeep Sontalia tried to file a complaint against Akela, a policeman and one more person with the CST GRP for trespassing into the Arms Koth (armoury) of the Cash Guard Section in connection with the article in September that year.
When they refused to take his complaint, Sontalia went to the Railway Court, which directed the GRP to inquire into the case and an FIR was finally registered against the three people under Section 447 (trespassing) of the IPC.
Later Sontalia went to the GRP again, asking for the trio to be booked under the draconian Official Secrets Act as they had got into a government armoury.
But, since he was told that only government officials could file a case under this act, he went to the Railway Police Force (RPF) and got one of its officers to file a case on his behalf. Later, the court asked the police to investigate the case under the Official Secrets Act although it was not mentioned in the first FIR.
Arrest
On Tuesday evening, GRP officials came to the MiD DAY office in Parel to inquire about Akela. They took him to the GRP police station saying they wanted to take his statement, but, later that night, arrested him claiming he was accused of trespassing and of violating the provisions of the Official Secrets Act.
No papers
Akela was supposed to be produced in the Railway Court early last morning but constables kept telling MiD DAY that the papers they needed to submit before the honourable judge were not ready. When we went to the investigating officer, however, he said that he had already sent the papers. We even spotted a constable standing with the papers near the court but not producing them before the judge, leading us to conclude that the process was deliberately being delayed.
ACP in lock-up?
Assistant Commissioner of Police Anil Mahabole, who has no jurisdiction under the railways as he is associated with the city police, allegedly walked into the lock-up before the hearing had started.
He met Akela and said, "I wanted to see you here." He made some more comments and then instructed a constable to keep a tab on the people visiting Akela and to note down their details.
Akela has been remanded in police custody till May 21.
Sunday, May 15, 2011
A win-for-all solution on the Ayodhya Dispute for the SC Judges
A simple solution to the Ayodhya Angst
Centuries-old documents hazing the clarity on the case, no decision would be 100%, so we recommend a Korean auto brand's line, "When we can't change the rules, we change the game".
On the disputed plot of land, we recommend a state-of-the-art hospital or school be built which would be free for the poor and needy from all religions and races. Asking all religious associations, groups and parties to donate for the same, would make for the making of a truly secular modern India monument for the world to see and follow as an example of productive thinking and harmonious living in commune.
A win-win solution for all
Leave a comment, tweet it, post this link on ur fb acccount, whatever u can do, to give the endorsement of the civil literate fair side of India a voice, with a simple yet sweet solution. Help make this a movement, creating a precedent for the world to follow from India.
Common sense over communal catastrophe,
Peace & love,
Tuesday, May 3, 2011
Dell and their myopia
Wednesday, March 30, 2011
Is "Narrow Casting" the nextgen solution for media?

Hi,
Wednesday, February 18, 2009
Open Letter to US President Obama from India on simple solutions and policy reforms to revive and balance the US Economy.
To,
Mr. President, (Barrack Hussain Obama)
The White House,
1600 Pennsylvania Avenue, NW,
Washington DC 20500
This is the open letter sent to President Obama from us in India on simple solutions and policy reforms to revive and balance the US Economy.
- Economic slowdown
- Growing Unemployment
- Continuing Recession
- Growing crime and drug abuse problems
To commercially survive in the heavily taxed and excessively competitive
While rigid and stringent regulations and taxes choked domestic entrepreneurs, au contraire, the laws of the land did not apply to import of sub-standard products from countries using non-ecological and polluting processes, exploiting labour, even child labour. This paradox in the legislations and the core values worked counter-productively on domestic entrepreneurs, discouraging new and existing entrepreneurs and impacting enterprise performance and employment.
In the Good old days, USA was a super-power with the largest bullion reserves. Today despite (as hearsay claims) the fact that, the ex-chequer does not print currency in proportion to the Gold deposits in the Federal Reserve Bank, and that they print as often, as much as they desire, the crisis is till imminent. It is the obsessive hunger for rapid growth which intensely promoted the credit-based economy, so wide-spread, that the Super-Power of the world has reduced to mortgage packets that would occupy half of
The lack of adequate and visionary reforms in economic laws left entrepreneurs with no option, but to outsource jobs to cheaper labour nations like
Uncannily, this was a problem created by US themselves, by their rigid labour laws and thus costs and high capital costs. There has never been a dearth of English speaking population in the
Solutions:
Pointed Reforms to solve Wide Problems -
US even today has abundant resource of unused horizontal space in the up-country areas and in the southern states where barren rocky landscape is wide-spread. With this abundant space, if the legislation were to activate Special Economic Zones to promote enterprises to start producing goods and services under special taxation regulations earmarked for these SEZ’s, the same toys and ITeS would be home-grown, and would start revitalizing the domestic economy through the large volumes. And just like we have seen the third-world transform into the developing world while producing Goods and services for American consumers, the SEZ enterprises would also create more jobs, more allied enterprises there from, thus compensating the SEZ’s loss of taxes and reliefs from the voluminous tax revenue generated by the newly employed and new enterprises. The taxes individually may be rebated, but the volumes will compensate. All this, while also becoming lesser dependent on foreign states for their own goods and services.
Stub mediocre imports and prepare for Carbon Credit Economy era -
With relaxed labour norms and tax rates, more enterprises would become viable, and the
Enough Growth, now consolidate, Bring back the reality of Cash –
Only when you pay in cash, do you pay really sensibly and shop responsibly. Americans are in the rut, that they got themselves into because of the trend of predating purchases, that could not be able to afford for years to come. They spend the rest of their lives repaying and re-borrowing to repay, and thus there is no security, the moment they lose their income, making the economy brittle and vulnerable. This vulnerability has made the once-confident Americansinto nervous wrecks who act only out of insecurity as the third-world used to till the recent past. Mass job losses spell doom more in
Finally, the African American and Asian population has always constituted the larger chunk of unemployed Americans sect, and that is explained due to their limited education leading to lesser white collar jobs. Mr. President, if you viewed the African American and lesser income groups of America as the third world nation and formulated Training SEZ’s, which allowed them to learn specific skills for their vocational objectives, such as Computer Programming, Craftsmanship etc., you have the single largest potential workforce waiting to be converted in your own country. And needless to mention, crime rates and drug running would substantially reduce. This would also take care of both the other large problems concerning the
Lastly, Mr. President, as it is said in all motivational communication, “Lead from the Front!” eradicate racism, regionalism, terrorism, recession, unemployment, and crime with the powers vested in you by the people of America and media from across the world. Reform laws to employ the unemployed and motivate new enterprise, train, educate and employ the colours weaving them to into the social fabric of the
This letter has been mailed to the White House as well, and we await feedback.
Meanwhile, I invite your comments, even if knee-jerk on the above problems and solutions from all those who read this post. Comments help us write better. Thank You for reading. I would start believing in the blogspot medium the most, if I were to see a post from the White House.
(Not an Economist)


